I started drawing an art nouveau influenced portrait and began to think it would look good as an illustrative hair advert with the possibility of animation. I decided to create a new identity for a hair product using the style of art nouveau to impart its tonal values on the product an therefore decided it should be an organic product. Obviously these are just initial drawings which need to be worked out on illustrator. It would also be an interesting package design project, looking into the possibility of the bottle being made from organic materials also.